ABOUT US

RARE AURA is a homegrown luxury streetwear brand born in Vadodara, India, founded by two friends — Jadav Gaurav and Bittu Yadav — with a simple dream:
       To create clothing that feels personal, powerful, and proudly Indian.

We craft oversized tees using 100% premium cotton, with bold, lasting DTF prints — made for those who move different, think different, and feel deeply.

Built from scratch, not trends — Rare Aura is more than fashion.
It’s emotion in fabric. A voice for the unheard. A tribute to every Indian youth chasing something bigger.

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RARE AURA
Luxury Streetwear. Made in India. Worn with Soul.